Inverted Thoughts - One point for all media solutions, provides an insight for the relationship between Business and Social Media.
Business, of any kind would not be able to
sustain unless it has been spoken about. It has to be presented in the simplest
manner possible for everybody to understand. Social media enables just that for
businesses. Different Social Media help display your products, and aid your
audience in choosing your service.
Social Media works like a movie trailer…it give the audiences glimpses
of the best parts of it, so they keep wanting more. Applications that enable
sharing of pictures and videos of the product or service, right from its
production to it being launched in the market, help people decide whether they
need a particular service or not. If promoted well enough, and the necessary
features are highlighted in a manner that grabs attention, audiences would
genuinely want to know more. People believe what they see, and if they like
what they see, they want it! If you are a business that has been in the market
for more than 10 years, you know that even though times have changed, the basic
aim of marketing, ‘to spread the word and covert’ stays just the same. Social
Media just makes it easier to reach larger audiences now.
There is not a single industry that cannot
be helped by Social Media sites. Every single one of them, F&B,
Engineering, Medicine, Education, Music, movies etc can all be talked upon a
common platform. Social media has turned into parents that spoiled the kids
(consumers) with choice, but at the same time rested the freewill into the
consumers’ hands. Journalism and advertising being commercialised the way they
are now, hearing a review from a friend or a mutual friend helps you believe or
trust the product more instead of a random person online who you don’t even
know exists or has been employed by the company. The popularity of a certain
business also need not be relied upon through different sources or common
friends and colleagues; just the number of followers, or likes, or tweets, or
comments helps people judge whether it is worth investing in. These parameters,
in fact, decide whether you audience will even give your page a second glance.
The versatility of these sites provides
people with the exact information they need- not too much nor too little. A
successful business venture is never the grand total hard work of one single
individual, ever – it involves the involvement of as many people as required.
Social media sites help entrepreneurs and companies keep people in the loop, at
most times, at a minimal cost. Businesses can thus grow extremely well when
people see their opinion being counted. Besides this also encourages audiences to
think in different ways too. Not only does this platform provide you the
comfort of a one-on-one with potential customers, it in fact, opens a whole
plethora of options for you to consider, with regards to changes and
innovations in your products.
Original article you can read at
No comments:
Post a Comment